Brand & Integrated Marketing Campaign
D-Life is a conceptual Decathlon sub-brand created for a younger, style-conscious audience seeking functional clothing that transitions seamlessly between outdoor adventures and everyday life. Inspired by a modern gorpcore aesthetic, the brand combines Decathlon’s sporty identity with a youthful, urban approach centered around freedom, authenticity, and an active lifestyle.
For this project, I contributed to the development of D-Life’s visual identity and integrated campaign across multiple media touchpoints. The work included exploring the brand concept, developing visual assets, designing out-of-home advertising, and creating interactive and audiovisual campaign experiences.
What I Created
-
Developed visual concepts aligned with D-Life’s youthful, outdoor-focused brand identity
-
Designed static advertising for billboards, bus stops, subway placements, and print
-
Developed campaign visuals using photography, cutouts, collage compositions, and graphic elements
-
Created interactive advertising concepts incorporating QR codes to connect audiences with the D-Life app
-
Produced an audiovisual piece using original photography and CapCut
-
Helped translate the brand identity into cohesive visual experiences across multiple formats
Tools: Adobe Photoshop, Adobe Illustrator, CapCut