App Launch Creative Development
At Willow Laboratories, I contributed to the development of creative assets for the company’s upcoming app launch, helping shape its visual identity and user engagement strategy. I worked closely with the marketing and design teams to produce cohesive digital materials, ranging from promotional graphics and social media content to in-app visuals, that aligned with the brand’s tone and enhanced the overall user experience. My work played a key role in building anticipation for the app’s public release and ensuring a consistent, high-quality presentation across all platforms.
User Engagement Strategy
Content Marketing & Storytelling
Successfully launched our social media presence on Instagram and Facebook to promote the app. Developed a comprehensive content strategy, including creative content ideas, a detailed content calendar, brand guidelines, and messaging frameworks to ensure consistency across all channels. Focused on showcasing authentic user stories and testimonials to build trust and credibility around the app, fostering stronger connections with our audience.
Personalized Email Campaigns
Designed and developed a variety of email marketing templates, strategically segmented to ensure recipients received relevant and personalized content. By leveraging user behavior, preferences, and purchase history, I sent targeted emails that maintained engagement. I focused on keeping our audience well-informed and interested by sharing the latest news and updates, including new features within our app.
Customer Feedback & Surveys
To gather valuable feedback, I developed an embedded feedback form on our Shopify website, enabling users to share their experiences with the app. This initiative ensured that we were making targeted improvements and provided us with insights to highlight the features users loved most. Additionally, it fostered a sense of community by actively engaging with users and demonstrating that their input was valued.
Brand Guidelines
Typography
Header - The Seasons
Body - Poppins
Colors
Concepts
HEX #425563
HEX #147C3E
HEX #FFFFFF
HEX #00000
Lifestyle, Mindset, Wellness
App Screen Mockups
App Value Proposition Screen
Location: In the App
About the app and usefulness
Location: In the App Store
Email Newsletter
This is a draft of a monthly newsletter template I created with the goal of including all the key information that would be most valuable to our audience. My focus was on making the content relevant, engaging, and easy to digest so we can maintain strong open rates and minimize unsubscribes.
By combining a fun, visually appealing design with genuinely useful insights and updates, I aimed to create a newsletter that readers would actually look forward to receiving. With this approach, I would ensure that each edition delivers real value, strengthens user engagement, and reinforces our brand’s relationship with the audience.
